NVCC 2002-2003 Catalog
    Instructional Programs

MARKETING
eCommerce Specialization AN  

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Purpose: The curriculum is designed for persons who seek employment in the field of electronic marketing and sales through business-to-business and business-to-consumer transactions, and those entrepreneurs who want to move their business on to the Internet or start an Internet company. The occupational objectives include e-business account manager, direct marketing sales analyst, e-channel management specialist, web sales support coordinator, web site development and maintenance specialist, assistant manager of online communities, brand marketing specialist, advertising operations specialist, project lead analyst and Internet entrepreneur.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

First Year1st Semester2nd Semester
   BUS100Introduction to Business 3 
   ECO120Survey of Economics 3 
   ENG111College Composition I 3 
   IST117Intro. to Microcomputer Software 3 
   MTH151Mathematics for the Liberal Arts I 3 
   STDElective 1 

   BUS200Business Management 3
   ENG112College Composition II 3
   IST129Web Page Design I 3
   IST153Computer Program Design 4
   MKT201Introduction to Marketing 3
PED116Lifetime Fitness and Wellness 1

Total Credits/Semester1617

Second Year1st Semester2nd Semester
   BUS201Organizational Behavior 3 
   IST133Database Software 3
   IST176Event Driven Basic I or 
   IST149 Java Programming I 4
   MKT228Promotion 3
   MKT282Principles of eCommerce 3 
PED/RPK 1 

   ACC211Principles of Accounting 3
   IST226Web Page Design II 3
   MKT215Sales and Marketing Management 3
   MKT275International Marketing or
BUS 283 Ethical, Legal and Privacy
Issues in eCommerce
 3
   SPD110 3
___Social Science Elective 3

Total Credits/Semester1718

Total credits for the A.A.S. Degree in Marketing with a Specialization in eCommerce = 68.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

2 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).


Last revised: Wednesday, Aug-14-2002 11:16
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