NVCC 2002-2003 Catalog
    Description of Courses

TRV - Travel and Tourism

TRV 255 (3 CR.)
MEETING AND EXHIBITION MARKETING

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    Prerequisite is TRV 235 or meeting planning experience. Examines all the major marketing tools used to attract     attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition.     Concentrates on the fundamentals of marketing that will enable the meeting manager to practice a total marketing     approach including research, planning, budgeting, direct mail, advertising, public relations, direct selling, and sales     promotion. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:26
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