NVCC 2002-2003 Catalog
    Description of Courses

MKT - Marketing

MKT 228 (3 CR.)
PROMOTION

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    Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion.     Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business,     institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture     3 hours per week.
Last revised: Monday, May-18-2015 10:26
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