NVCC 2002-2003 Catalog Description of Courses | ||
MKT - Marketing | ||
MKT 220 | (3 CR.) | |
PRINCIPLES OF ADVERTISING | ||
[ NVCC Home Page | Catalog Search | Table of Contents | Description of Courses | MKT - Marketing | Divisions | Previous Page | Next Page ] Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media. Lecture 3 hours per week. Last revised: Monday, May-18-2015 10:26 Comments to: Programming Support Services |