Description of Courses
[ NVCC Home Page | Catalog Search | Table of Contents | Description of Courses | MKT - Marketing | Divisions | Previous Page | Next Page ]
Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and nonprofit organizations. Focuses on challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates uses of Internet to enhance marketing. Studies legal and ethical considerations. Introduces sales management in planning, organizing, directing, and controlling for a well- coordinated sales effort. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:26
Comments to: Programming Support Services