NVCC 2002-2003 Catalog
    Description of Courses

HRI - Hospitality Management

HRI 235 (3 CR.)
MARKETING OF HOSPITALITY SERVICES

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    Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing     concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of     sales. May include a practical sales/marketing exercise and computer applications. Lecture 3 hours per week.
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