NVCC 2001-2002 Catalog Description of Courses | ||
MKT - Marketing | ||
MKT 228 | (3 CR.) | |
PROMOTION | ||
[ NVCC Home Page | Catalog Search | Table of Contents | Description of Courses | MKT - Marketing | Divisions | Previous Page | Next Page ] Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week. Last revised: Monday, May-18-2015 10:25 Comments to: Programming Support Services |