NVCC 2001-2002 Catalog
    Description of Courses

MKT - Marketing

MKT 228 (3 CR.)
PROMOTION

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    Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:25
Comments to: Programming Support Services