Description of Courses
[ NVCC Home Page | Catalog Search | Table of Contents | Description of Courses | MKT - Marketing | Divisions | Previous Page | Next Page ]
Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Examines entrepreneurial e-marketing practices in today's business environment. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:25
Comments to: Programming Support Services