NVCC 2001-2002 Catalog
    Description of Courses

MKT - Marketing

MKT 120 (3 CR.)
FUNDAMENTALS OF FASHION

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    Develops an understanding of the principles and procedures involved in the production, distribution, and consumption of fashion merchandise. Traces the history and development of fashion and how these changes affect the fashion merchandising world. Focuses on changing consumer characteristics which influence demand for fashion products and the effects that fashion marketing activities have on the economy. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:25
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