NVCC 1999-2000 Catalog
    Instructional Programs

MARKETING
Associate in Applied Science Degree AN  

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Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.

Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

For Retail Emphasis

First Year1st Semester2nd Semester

   BUS100Introduction to Business3
   ENG111College Composition I3
   MKT100Principles of Marketing3
   MKT216Retail Organization & Mgt.3
MTH120Intro. to Mathematics3
PED116Lifetime Fitness & Wellness1
   STDElective1
 
   BUS125Applied Business Mathematics 3
   BUS200Principles of Management 3
   ENG112College Composition II 3
   IST117Intro. to Microcomputer Software 3
   MKT200Consumers/Marketing/Society 3
   MKT215Salesmanship & Marketing Management 3

Total Credits/Semester1718

Second Year1st Semester2nd Semester

   ACC211Principles of Accounting I3
   BUS201Organizational Behavior3
   BUS241Business Law I3
   ECO120Survey of Economics3
   MKT228Promotion3
 
   BUS205Human Resource Management 3
___Marketing Elective 3
   MKT227Merchandise Buying & Control 3
PED/RPK 1
___Social Science Elective 3
   SPD110Intro. to Speech Communication 3

Total Credits/Semester1516

Total for the A.A.S. Degree in Marketing = 66.

To graduate from a degree program, students entering NVCC Fall 1999 or later must demonstrate computer competency skills as described in the Degree Requirements section of the Instructional Programs of this catalog.

1 Students may substitute a higher level math. Consult a faculty advisor for appropriate selection.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 207, 208, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

3 The Marketing elective may be selected from MKT 110, MKT 120, MKT 275, and MKT 297.

4 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).


Last revised: Monday, Jan-25-2010 17:19
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