NVCC 1999-2000 Catalog Description of Courses | ||
MKT - Marketing | ||
MKT 215 | (3 CR.) | |
SALESMANSHIP AND MARKETING MANAGEMENT | ||
[ NVCC Home Page | Catalog Search | Table of Contents | Description of Courses | MKT - Marketing | Previous Page | Next Page ] Emphasizes the relationship of salesmanship and marketing techniques to successful wholesale distribution. Focuses on the aspects of problems and policies connected with distribution and sales of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix, including legal and ethical considerations in sales and marketing. Lecture 3 hours per week. Last revised: Monday, May-18-2015 10:23 Comments to: Programming Support Services |