NVCC 1999-2000 Catalog
    Description of Courses

MKT - Marketing

MKT 215 (3 CR.)
SALESMANSHIP AND MARKETING MANAGEMENT

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    Emphasizes the relationship of salesmanship and marketing techniques to successful wholesale distribution. Focuses on     the aspects of problems and policies connected with distribution and sales of products, pricing, promotion, and buyer     motivation. Examines variations of the marketing mix, including legal and ethical considerations in sales and marketing.     Lecture 3 hours per week.
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