NVCC 1999-2000 Catalog
    Description of Courses

BUS - Business Management and Administration

BUS 206 (3 CR.)
PUBLIC RELATIONS IN MANAGEMENT

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    Presents public relations as a management responsibility and introduces the theory of public relations. Focuses on public     relations techniques and their application to gaining and maintaining understanding and support for an organization from the     employee, community, customer, supplier, and stockholder. Uses lectures, demonstrations, and case problems. Lecture 3     hours per week.
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