College Catalog Programs of Study 2010-2011

MARKETING

Career Studies Certificate

AN

Purpose:

The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.

Recommended Preparation:

Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.

One Year Credits
1st Semester
ENG 111 College Composition I or ENG Elective 3
ITE 115 Intro to Computer Applications & Concepts 3
MKT 201 Introduction to Marketing 3
MKT 228 Promotion 3
SDV Elective 1
Total   13
2nd Semester
BUS 125 Applied Business Math 3
CST 110 Intro to Communication 3
MKT 200 Consumers, Marketing and Society 3
MKT 215 Sales & Marketing Management 3
MKT 275 International Marketing or MKT 282 Principles of eCommerce 3
Total   15
Total credits for the Marketing Career Studies Certificate in MARKETING=28