Course Description

Studies intermediate design concepts applicable to all fields of the communication arts. Lecture 2 hours. Studio instruction 2 hours. Total 4 hours per week.

General Course Purpose

This course is a conceptual course that teaches specific creative techniques with which to approach communication needs in a visual context. It is an introduction to the generation of concepts essential to Communication Design, Illustration, and Commercial Photography.

Course Prerequisites/Co-requisites

Prerequisite is ART 131 - "Fundamentals of Design I"

Course Objectives

Upon successful completion of this course, students will be able to:

• Define the roles and processes inherent in conceptual development and creativity
• Execute hierarchies within visual communication
• Research and make word and visual associations
• Work in groups to use group dynamics as a creative tool
• Use their imagination to break through the creative wall
• Create complex projects from concept through execution

Major Topics to be Included

• Define perception
• How we think
• How we visually communicate what we think
• How we perceive others' visual communication
• Whar hierarchy is and how we individually understand and use it
• What is meant by "process" in regard to conceptual development
• Using research, association, word lists, word webs, image webs and storyboards as elements of process. Exploration of dramatic perspective as a technique for enhancing visual interest
• What we think
• Expanding how we think and create visually
• Gaining new perspectives to think freely about  creative challenge
• How others think 
• Working in groups and experiencing group dynamics  as creative tools
• “Hitting the creative wall” and how to break through to rediscovery, imagination and infinite creativity

Revised 1/2012


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