Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Examines entrepreneurial e-marketing practices in today's business environment. Lecture 3 hours per week.
GENERAL COURSE PURPOSE
MKT 201 is a one-semester course designed to provide students with an overview of marketing principles and strategies applicable to a dynamic high-tech economy. Marketing activities are examined as part of the strategic planning process. How these activities interface with other major organizational functions will be analyzed. The issues of business planning, research, and logistics, which confront the modern marketing manager, will be detailed. Critical thinking will be emphasized as the student examines new and traditional methods of creating customer value and developing custom relationships using the Internet as one of the many tools available.
ENTRY LEVEL COMPETENCIES
Recommended course is BUS 100 - "Introduction to Business" which will provide an understanding of basic business activities.
Upon completion of this course, the student will be able to: