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College Catalog 2014-2015

MARKETING
 
Career Studies Certificate
Offered through AN

Purpose: The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.

Recommended Preparation: Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.

One Year Credits
1st Semester
ENG 111 College Composition I or ENG Elective 3
ITE 115 Intro to Computer Applications & Concepts 3
MKT 201 Introduction to Marketing 3
MKT 228 Promotion or 3
  MKT  221  Public Relations  
SDV 100 College Success Skills 1
Total   13
2nd Semester
MKT 200 Consumers, Marketing and Society 3
MKT 215 Sales & Marketing Management 3
MKT 275 International Marketing or 3
  MKT  282  Principles of eCommerce  
Total   9
Total credits for the Marketing Career Studies Certificate=22
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